LeBron and Nike are launching a campaign in China to encourage young athletes in the country to speak and express themselves aloud, and at the same time inspire them to strive for heights and chase their dreams.

W + K Shanghai agency presents project Dribble& inspired by argument between LeBron James and Laurie Ingraham, a journalist from Fox at the beginning of this year. James, along with another star in the league Kevin Durant's talked about USA president Donald Trump and his racial expressions in the show Rolling with the champion. "The most important job of our country is taken by person who does not care about the people at all. And there is nothing to laugh about." - the basketball player said.

During the live broadcast, the reporter courageously responded to the NBA stars: "This is what happens when you leave school a year earlier to play in the NBA. It would not be wise to listen to political advice from a person who receives $ 100 million a year to bounce a ball. LeBron and Kevin, you are great players, but nobody has voted for you, millions of people have chosen Trump as president, so leave political comments for yourself, shut up and dribble the ball."

LeBron then hit the answer for her and during ther all-star weekend in Los Angeles: "I have no idea who she is and what she does. I will not shut up and just play basketball. I mean too much for the community and for young people."

According to the agency, this company was inspired by criticism of James for his thoughts and the call to be silent became an opportunity to express yourself and speak loudly. "Dribble& the main goal is to give the right to self-expression not only to athletes like LeBron, but also to Chinese youngsters who want to prove that they can be more than just athletes," said the agency's spokesman. The main attraction of this project will be a shirt with DRIBBLE& note and a free space where everyone will be able to write the desired text.

The basketball player in China is extremely popular and beloved, so he is expected to become a great example, and in a country where self-expression is often limited, he will give voice to young people.

Nike has proven its courage to talk about problematic issues and touch sharp themes in advertising campaigns not for the first time - the world was shook in September, when the face of Just Do It campaign was chosen Colin Kaepernick.

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