The Real Madrid club will represent the adidas brand for a long time - team will sign 10-year contract worth $ 1.2 billion with a German sportswear manufacturer. This partnership will give the Spanish team $ 125 million annually. This deal will make the Real team one of the most earning sports teams around the world. It is said that the amount of sponsorship may still increase, depending on the team's results and sales.

The money is expected to be used for future updates. The main goal is to reconstruct the Santiago Bernabeu stadium, it is planning to spend more than 500 million euros.

The Los Blancos record will overtake the Manchester United while rising to the first position among the most paid adidas sports teams - Red Devils from adidas annually gets 97 million.

Despite the huge new contract, Real can't compete with their opponents from Catalonia, the Barcelona team supported by Nike. Barca from Nike company receives more than $ 170 million annually. After the 2016 contract, Barcelona has become the world's number 1 in the world for sponsorship in sports industry.

Symbolically, both of Spain's football giants committed to the world's most powerful sporting brands in 1998 - so it's not surprising that both Barcelona and the Real team are generously rewarded for their loyalty. Adidas has collaborated with Real since the 1980's and 1985's. After that, the "Los Blancos" worked Hummel and Kelme manufacturers, but eventually returned and linked future with adidas.

This season, the Madrid team is still looking for its own game and is struggling - coach of the team has just been sacked, and they stays in unusually low sixth place in the Spanish league. The most titled European football team is hoping to rehab in the Champions League match tonight with the Plzen team from Czech Republic.

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