Even for those who are not interested in sneaker culture or know very little, the name of Nike Air Max 90 is probably well known. Iconic casual shoes celebrate their 30th anniversary this year - let's take a look at their history and remember the most interesting moments.

We should be grateful for this masterpiece to legendary Nike designer Tinker Hatfield. In the 1990, his work, which made its mark on the world, was dedicated to runners and was meant to ensure their comfort and vigorous movement on the track. Then the shoes got the Nike Air Max III name and only in 2000 it was changed to Nike Air Max 90.

Born in the US, shoes quickly began to break down borders - not only geographical but also cultural. They have slowly made their way onto the streets and are still noticeable to this day. Nike Air Max 90 shoes spread around the world, leaving traces in some places. In the Netherlands and the United Kingdom, these shoes have become an attribute of certain cultures. Both countries experienced a colorful period of rave culture, represented by loud parties in the most incredible spaces. The music culture and its participants loved the Nike Air Max 90 shoes. Holland has always been famous for hardcore music and the United Kingdom has been one of the most important centers of electronic music culture worldwide. In London, Nike Air Max was an attribute of grime, garage, drum and bass, dubstep genres. One of the most famous representatives of AM90 in UK was Dizzee Rascal. On the 30th anniversary Nike celebrated an important milestone in the history of the Air Max 90 and released a colorful version dedicated to rave culture.

Nike Air Max 90 sneakers are still buzzing on the streets, and even celebs like Drake or Rihanna rocks them, and basketball players like P.J. Tucker and Thabo Sefolosha are even playing in them.

Join the Nike Air Max 90 family! ➡️ SHOP

Join the Nike Air Max 90 family! ➡️ SHOP