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- BEHIND THE LOGOS OF THE LARGEST SNEAKER brands
It is easy to identify the biggest and most important logos of sneaker companies, but do you really know everything about their story? Get acquainted with the looks of the most prominent sneaker companies - recognizable logos that already became the classics!
Let's start with the legendary Michael Jordan's "Jumpan" posture - she was born in the Life magazine photoshoot in 1984. Logo decorated sneakers in 1988 for the first time - it was the the Air Jordan 3. Flying Jordan has replaced the wings logo, which is still visible on Air Jordan 1 shoes. Jordan's first-ever Jordan logo tells an interesting story - it was born very unexpectedly! Nike vice president Rob Strasser and designer Peter Moore were preparing to fly home after meeting with Jordan's agent Falk. The designer was turning his head - what could be the Air Jordan 1 logo? Upon boarding to the plane, he saw a child wearing plastic wings on his t-shirt. Moore's asked the same wings from flight attendant - that's why he got a strange gaze from her. The designer grabbed a simple napkin and began to draw - he combined the wings with a basketball ball, creating the legendary Air Jordan logo.
The history of the Nike company began with Blue Ribbon Sports - Bill Bowerman and Phil Knight in 1971 decided to separate their company from Onitsuka Tiger and look for ideas to visually grasp the company name of a Greek victorious goddess Nike. This task was given to young Portland University student Carolyn Davidson - company paid $ 35 for the famous "swoosh". The rising company in 1983 gave the girl a share of the company and a diamond ring with the famous logo.
The creation of Puma and the adidas companies resulted from the anger of brothers Rudolph and Adolph - in 1949 they founded their corporations. The first adidas company logo came from Finland - Karhu Sport sold it for $ 1,800 and two whiskey bottles. It featured a shoe with the "three stripes". The current adidas logo, which consists of three lines in 30 degree angle, symbolizes the mountain and the challenges the company is helping to overcome. Meanwhile, another brother's company depicts a distant Puma and symbolizes athlecity.
The basis of Reebok's life can be kept the 1895 when in the small Halcombe village was found J.W. Foster and Sons company. She got the current name in 1958 - used the name of the African Gazelle, which in English is called "rhebok". In 2006 Adidas bought Reebok, and in 2013 the old familiar logo was replaced by a new three-part triangle. It's called "Delta" and symbolizes the positive changes that sport and fitness brings to human life. Each part of the triangle represents the transformation - physical, psychological and social.
Find the best shoes from these companies here ➡
Find the best shoes from these companies here ➡